Walt Laskos, CEO and Owner of Laskos Communications, offers credit unions and others his distinct and creative approach to communications, public relations, and media production services, based on 40-years of industry experience. His career background extends from California to Massachusetts, groomed by his work at several major US companies: KeyCorp, Cedars-Sinai Medical Center, and The Ritz-Carlton Hotel.
His credit union career includes the former Western Corporate Federal Credit Union, CUNA, and most recently, the Cooperative Credit Union Association. He is a Credit Union Development Educator and industry veteran of more than 20-years. He is a member of the Cable TV Oversight Committee and the Council on Aging of the Town of Grafton; a board member of the Financial Abuse Specialty Team of New Hampshire; and, is the host of a nationally distributed podcast, One-on-One with Walt Laskos. He also serves as a frequent speaker on the financial exploitation of older adults.
Whether it's managing an event, moderating discussions, interviewing guests, hosting a podcast, or producing a television program, you’ll find Walt’s creative ideas and energy always at the forefront of his work.
Laskos Communications offers a different and refreshing perspective to the credit union system given Walt’s affinity for cooperatives, further enhanced by tapping the diverse talent and skills of an extensive network of business associates, who have collaborated with him throughout the years. Their professional backgrounds herald years of experience at a variety of nationally-renown, media-related organizations, from public relations agencies FleishmanHillard and Wyse Landau to Major League Baseball’s Boston Red Sox and broadcasting giant, iHeart Media.
The addition of his associates empowers Laskos Communications to extend and strengthen its menu of media services to include strategic PR counseling, graphic design, website development, creative advertising production, media buying, SEO audit reviews, audience curation, digital email marketing, omnichannel campaigns, and even the creation of augmented and virtual reality programming.
Every project begins with listening to your specific needs so Walt and his business associates can determine the best course of action to achieve your goals.
Upon hearing and understanding your needs and assessing the various options best suited to deliver optimal results, we’ll provide our recommendations based on our years of extensive experience and expertise. We’ll draft a budget and project outline based on the recommendation, and fully explain and discuss it with you in detail prior to any commitments. Once you’re satisfied and give your approval, we’ll execute on your behalf.
As part of your team, our work will always be governed by more than two decades of Walt’s knowledge and understanding of credit unions and the principles and values governing their cooperative business model.
Whether it’s crafting an award-winning public relations strategy, planning a headline-making community event, or seeking guidance on mining and analyzing data associated with your members and their geographical locations, Laskos Communications is well staffed and equipped to provide you with novel ideas and expert solutions.
Building and nourishing a trusting and respectable corporate reputation or "brand" must be a top priority for any credit union or company focused on business success. How your shop is perceived and experienced in your community, as well as in today's financial services marketplace determines not only its rate of growth and sales volume, but also its sustainability for years to come. Possessing and pursuing a solid public relations strategy crafted as a companion to your marketing plan is key in this effort.
A PR strategy's primary design and objective is to fuel positive awareness of your organization by engaging audiences in ways that share information and experiences of your credit union’s values and culture with the intent that doing so helps establish and foster a relationship of trust. It’s that relationship that makes the consumer receptive to buying your financial products and services.
There are multiple ways to engage the community and we can help to identify a variety of creative and innovative options from which to choose. One option is our signature community engagement initiative, which focuses on financial exploitation targeting older adults.
As a billion-dollar industry, financial exploitation employs sophisticated and cunning tactics, all the latest technology, and highly trained workers to con older adults into believing a false narrative, stirring their emotions, and getting them to act quickly out of fear to send money, share private information, buy gift cards, or deposit cash into cryptocurrency ATM machines. Our educational forum initiative is offered as a turn-key program featuring a financial services representative joining with community leaders, lawmakers, law enforcement, and other experts to participate on a panel discussion offering guidance and insights to in-person audiences on ways to identify financial scams and how to stay safe.
To ensure comfort and peace of mind, especially among credit union CFOs, we recommend that every campaign includes components designed to both benchmark the environment prior to the start of the campaign and to evaluate and measure its impact once completed.
Supported by a team of business associates skilled in delivering PR, marketing and sales results, Laskos Communications offers a wide range of tools used to mine data, analyze findings, target audiences, and measure results.
We’ll keep you informed every step along the way, providing analytical reports, and offering expert guidance on ways to understand and interpret all the data.
Book Walt Laskos, CUDE, as a speaker for your next workshop or conference to share his insights, experience and guidance on the topic of elder financial exploitation – educating your team how to recognize scams and fraud, and what to do in response. Financial fraud prevention does not only provide an opportunity to educate staff and members/customers, it also can offer a vibrant networking opportunity to build and nourish professional relationships with community leaders, while also generating greater positive public awareness of your corporate identity and values. Contact Walt Laskos today for more details and information.
The podcast series, "One-on-One with Walt Laskos," features brief conversations discussing many of today's most pressing issues, especially the issue of financial exploitation prevention and the role credit unions have in educating their members to remain safe. The intention of each podcast is to offer listeners unique perspectives, valuable information, and helpful guidance on ways to enhance both personal safety and the operational soundness of the credit union, while also helping it achieve greater positive brand awareness and visibility within the community.
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