Addressing Financial Exploitation

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Here's a great example of a public relations strategy designed to attract news media attention; promote consumer awareness of credit unions and their values; recognize a hero cab driver for being a Good Samaritan; and educate audiences about senior financial exploitation and how to stay safe from scams and fraud. 

July is Military Consumer Month. Laskos Communications marked the observance by conducting an interview with Terri Miller, a consumer education specialist at the Fedeal Trade Commission, about scams and fraud targeting the military, veterans, and their families.

Walt Laskos provides testimony about credit union efforts to protect consumers from financial fraud and scams.

Walt Laskos discusses financial scams at an educational forum hosted by Polish Nation Credit Union.

This segment of Better Banking, a monthly cable television program produced by Walt Laskos  aired throughout Rhode Island on COX Cable system in 2019. This segment  with Walt Laskos features Brian Azar of Navigant Credit Union discussing a program intended to serve as an alternative to payday loans.

Conceived and produced by Walt Laskos for America's Credit Union Museum, this episode of Moments in Credit Union History features Joe Keller and Walt Laskos sharing the story of Operation Best Wishes, a program they created during the Iraq War that gave military families the opportunity to send greetings during the holiday season using the webcasting technology of WesCorp Federal Credit Union. 

Part one of a two-part credit union awareness campaign titled, "Family," produced by Walt Laskos in 2016 for the Cooperative Credit Union Association and its consumer advocacy initiative, "Better Values - Better Banking."

Part two of the two-part credit union awareness campaign titled, "Family."

This segment of an Internet Media Tour hosted at Credit Union House in Washington, DC, shows Patrick Conway, President/CEO of the CrossState Credit Union Association being interviewed by a reporter over an Internet connection. Clips taken of the recorded interview can be used for airing on both broadcast radio as well as TV news programs.

Boston iHeartRadio personality Carl Stevens shares tales of his background as a reporter in addition to offering guidance to credit union communicators on the best ways to attract the attention of the reporters and editors when pitching potential news stories .