Communications Audit

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Today, it’s an accepted requirement that credit unions and banks communicate across a variety of platforms if they wish to compete in the crowded and challenging financial services marketplace. 

However, success is determined not only by the effectiveness of the delivery channels you’ve selected to distribute your messages, it’s also contingent on the style and presentation of the message, its content, how that content supports your business strategies, and finally knowing and confirming that your target audiences have seen, read, or listened to the communication. 

Effective presentation, content development, and delivery are only part of the equation. Knowing that your audience engages with the message ultimately confirms the communication’s success. 

In support of that success, Laskos Communications will conduct an audit to evaluate your organization's communication strategies, processes, and tools. The audit will enable us to assess their performance, effectiveness, and alignment with business objectives. The audit will also help identify strengths, weaknesses, gaps, and opportunities for improvement in both internal and external communications. 

The audit process will:

• Define objectives.
• Gather data via internal and external communications and their intended audiences.
• Evaluate the effectiveness of different media channels.
• Ensure messaging aligns with your organization's mission, values, and brand identity.
• Identify areas where your organization can improve communication efficiency and reach.
• Develop recommendations.
• Create an action plan.

The end goal is to ensure that your organization's communication efforts effectively support its goals, improve engagement, and enhance brand reputation. To learn more or to request a communications audit for your organization, email Walt today at  Walt@LaskosCommunications.com.