Workshop: How to Master Your Storytelling Skills

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In today’s crowded marketplace, a compelling story makes all the difference. Whether your strategy is to differentiate yourself in the marketplace by promoting your credit union’s corporate brand and values, or simply to connect with audiences on a deeper level to attract new members, storytelling is a powerful tool of engagement. Master its power to captivate audiences, build loyalty, and drive business success.

Join us for an interactive workshop where you’ll learn how to craft and share powerful brand stories to engage and thrill audiences.  Through hands-on activities, real-world case studies, and expert guidance, you’ll discover how to: 

  ✅  Define your credit union brand’s unique narrative and mission. 

  ✅  Create authentic, engaging stories that connect with your audience. 

  ✅  Use storytelling across different platforms (social media, ads, websites, etc.). 

  ✅  Leverage emotions, visuals, and structure; make your message unforgettable. 

  ✅  Avoid common pitfalls and craft stories that inspire action. 

Who Should Attend? 

This workshop is perfect for marketing, communications, public relations, and community engagement professionals who wish to sharpen their storytelling skills, amplify their brand’s impact and attract new members.  

Co-Presented by:

Deborah Genovesi, APR, and Walt Laskos, CUDE. 

For more information about the workshop, email Walt at Laskos Communications.