Workshop: How to Master Your Storytelling Skills

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In today’s crowded marketplace, a compelling story makes all the difference. Whether your strategy is to differentiate yourself in the marketplace by promoting your credit union’s corporate brand and values, or simply to connect with audiences on a deeper level to attract new members, storytelling is a powerful tool of engagement. Master its power to captivate audiences, build loyalty, and drive business success.

Join us for an interactive workshop where you’ll learn how to craft and share powerful brand stories to engage and thrill audiences.  Through hands-on activities, real-world case studies, and expert guidance, you’ll discover how to: 

  ✅  Define your credit union brand’s unique narrative and mission. 

  ✅  Create authentic, engaging stories that connect with your audience. 

  ✅  Use storytelling across different platforms (social media, ads, websites, etc.). 

  ✅  Leverage emotions, visuals, and structure; make your message unforgettable. 

  ✅  Avoid common pitfalls and craft stories that inspire action. 

Who Should Attend? 

This workshop is perfect for marketing, communications, public relations, and community engagement professionals who wish to sharpen their storytelling skills, amplify their brand’s impact and attract new members.  

Co-Presented by:

Deborah Genovesi, APR, and Walt Laskos, CUDE. 

Expect Deborah and Walt to bring a unique and highly qualified mix of insights, creativity and ideas to their roles as facilitators of the workshop.  By combining Deborah's national experience and lessons learned in the corporate work with Walt's 20-plus years of experience within the US credit union system, attendees can count on receiving storytelling advice and guidance built on a creative medley of their tried and proven best practises and techniques within the corporate and credit union sectors.

Extending from Hollywood’s Red Carpet and the global PR agencies Fleishman-Hillard and Golin Harris in Los Angeles to other agencies in Cleveland and upstate New York, Deborah has directed product launches, new business development, media outreach, and multi-million-dollar branding initiatives for General Electric, Sony, Nintendo, Lexus, Disney, Target, and several other Fortune 500 companies. Her client engagement also included coaching countless executives in preparation for speeches and interview appearances on all the major U.S. news networks, as well as The Oprah Winfrey Show, The Early Show, and The Martha Stewart Show. 

Walt, with more than 40 years of professional experience in communications, public relations, and media production services, is a Credit Union Development Educator and a founding partner of Operation Best Wishes, a community engagement campaign launched and sponsored by WesCorp and the Defense Credit Union Council during the Iraqi War. His career includes leadership roles at KeyCorp, Cedars-Sinai Medical Center, The Ritz-Carlton Hotel,  Western Corporate Federal Credit Union (WesCorp), CUNA,  and the Cooperative Credit Union Association.

For more information about the workshop, email Walt at Laskos Communications.